ZDOIMA, Andrii; PIMONENKO, Tetyana; LYULYOV, Oleksii. User content as a marketing strategy tool: basic structural elements, principles, benefits and risks of use. Herald of Economics, [S. l.], n. 4, p. 46–65, 2025. DOI: 10.35774/visnyk2024.04.046. Disponível em: https://visnykj.wunu.edu.ua/index.php/htneu/article/view/1672.. Acesso em: 22 jun. 2025.