Pihul, Pavlo, Tetyana Pimonenko, and Oleksii Lyulyov. “Adaptive Sports in Global Sports Marketing: Bibliometric Analysis of Scientific Discourse”. Herald of Economics, no. 4 (December 3, 2025): 163–179. Accessed January 17, 2026. https://visnykj.wunu.edu.ua/index.php/htneu/article/view/1871.