Interconnection and synergy of entrepreneurship and culture development in modern conditions
DOI:
https://doi.org/10.35774/visnyk2025.02.275Keywords:
entrepreneurship, culture, paradigm of values, interconnection and synergy, economic policy, national historical narrative, state brand, institutional changesAbstract
Introduction. Entrepreneurship and culture in modern society should develop complementary and closely interconnected, which will lead to a synergistic effect for the development of the national economy.
Purpose: To reveal the theoretical aspects and features of the relationship between the development of entrepreneurship and culture and their synergistic impact on socio- economic development in the context of the formation of a new paradigm of citizens’ values in modern conditions.
Methods. To achieve the set goal, general and special research methods were used, in particular: systematization, integrated approach, explanation, and generalization.
Results. A study was conducted on the relationship and synergy of the development of entrepreneurship and culture in the context of the formation of a new paradigm of citizens’ values. It is proposed to use a complex of synchronized measures in the field of entrepreneurship support and in the field of supporting the development of national culture, with the help of which the best result can be achieved. In particular, these include: the introduction of courses in educational institutions on «Organizing Your Own Business» and «Fundamentals of Culture, Art History, and Morality»; the development of entrepreneurship and cultural infrastructure (creation of cultural and artistic spaces); the implementation of programs for effective financial (including grant) support for businesses and startups, as well as cultural industries and projects.
It is indicated that for our state, the essence and significance of the new paradigm of values should consist in the awareness, communication and popularization of the idea that Ukrainians should be a society in which citizens (subjects of socio-economic relations) are oriented towards success and moral values (they create their own innovatively active and socially responsible business) and feel a sense of belonging to the glorious history of the state, which will contribute to strengthening motivation to carry out activities (in the field of entrepreneurship, culture, art, science, etc.).
Prospects. Prospects for further research are related to the need for a more detailed study of the influence of the value system on changing the way of thinking and behavior of business entities.
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