Use of digital tools in entrepreneurship: Financial, organizational and marketing aspects
DOI:
https://doi.org/10.35774/visnyk2025.02.90Keywords:
digital tools, digital economy, international marketing, marketing tools, digital technologies, inclusion, inclusive economyAbstract
Introduction.Thepresentedworkexaminesthemainfeaturesofmodernentrepreneurship. Digitalization of business processes provides entrepreneurs with the opportunity to optimize operations, reducecosts, increase efficiency and achieve competitive advantages in the market. The purpose of the study is to determine the features of using modern digital tools in entrepreneurship, taking into account financial, organizational and marketing aspects, to ensure a clearer understanding of the process of digitalization of entrepreneurship, taking into account the conditions of inclusion and the digital economy.
Research methods. The presented work uses methods of analysis and synthesis to identify the features of digital tools, the comparison method, the generalization method, the logical method, induction and deduction methods to take into account the features of financial, organizational and marketing aspects, the graphical method.
Research results. In the financial sector, digital technologies allow reducing the costs of financial management, ensuring the automation of accounting and reporting, as well as effectively forecasting and planning financial flows. The organizational aspect of enterprise digitalization includes the integration of tools for automating internal processes, managing personnel, and optimizing workflows. Regarding marketing aspects, digital tools allow enterprises to accurately identify consumer needs, implement personalized advertising campaigns, improve communication with customers, and respond quickly to changes in demand.
Prospects. Further research in this area can focus on several key areas: analyzing the impact of digital tools on the competitiveness of enterprises; developing new financial management models using digital tools; integrating organizational processes through digital technologies; marketing innovations in the digital environment; developing risk assessment models when using digital technologies; studying the impact of digitalization on the social aspects of entrepreneurship.
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