Transport sharing: marketing aspects

Abstract

Introduction. The consumer economy is one of the fastest growing segments of the world economy, with little growth in 2020. Prerequisites for increasing consumer description in this area are not only the economy and convenience, but also the availability of Internet technologies in all conditions. Modern technologies have led to the development of transport sharing. All forms of sharing are united by a common idea and consumer prices are exchanged via the Internet platform.

Purpose. The goal of our research is to determine the prospects and application of existing sharing models in the Ukrainian market of transport services.

Methods of research include general scientific and empirical techniques of economics. Methods of system analysis and synthesis, comparison, compilation and grouping are used.

Results of the research. Consider the basic concepts of sharing economy, namely: coliving, coworking, crown funding, car sharing, kick sharing, carpooling. The domestic transport sharing market is analyzed and the low level of development of this sphere is revealed, in contrast to the world market. The advantages and disadvantages of car sharing and kick sharing are revealed. In particular, the advantages of car sharing: efficient and economical use of the vehicle; reducing the burden on the environment; round-the- clock access to cars; the price of the service includes fuel, washing and depreciation of transport. Advantages of kick sharing: no driver’s license required; maneuvering; scooters can be left anywhere; the device keeps charging for 45 km; easy and accessible to operate. Disadvantages of car sharing: it is necessary to have a driver’s license; you need to take and leave the car in specialized parking lots; low availability in the regions; the car-sharing procedure is tied to the Internet; it is forbidden to transport large volumes of cargo, things and animals. Disadvantages of kick sharing: not comfortable in the cold and rainy season; it is impossible to leave outside the marked zone; the level of danger at precipitations increases; it is difficult to carry baggage.

Regarding income forecasting, for car sharing we propose to calculate by adding the sums of multiplication products: the number of vehicles of a particular type on the number of trips during the day; for the cost of one trip; by the number of days in the relevant reporting month (period). However, it should be borne in mind that car-sharing, in contrast to kick-sharing, is much more expensive to depreciate and maintain the vehicle.

Perspectives. In future research we plan to consider the features of bicycle sharing and scooter sharing and their prospects for development in the Ukrainian market of transport services.